Before understanding the scope of digital marketing in India let us first understand this industry.
Digital marketing is a method to promote products through online mode of marketing. In simple
terms, it can be said that we are promoting our products to customers who are using the internet.
Many concepts of traditional marketing strategies are applicable to digital marketing.
With the course of time, marketing has also evolved based on what the customer is using. If we look
back in history, we can see that at times when customers were using Radio, it gave birth to radio
advertising and marketing. Next, we got the great expansion of televisions, it is one of the widely
used devices globally, which allowed the companies to reach a mass audience with TV
advertisements. Even today television advertising is one of the most used advertising strategies by
many famous and big companies. After the rapid growth of the Internet, as more customers started
using the Internet, which gave birth to a new era of marketing basically called Internet marketing,
which is now being called as Digital Marketing.
Over the last few years, digital marketing has seen huge growth and thus, it’s considered to be a
brand-new career discipline. Since it is much favoured in the present time, people have to start
becoming a professional in the field of Digital Marketing. Thus, it can be said that the scope of digital
marketing in 2025 is way too huge! As told by a good number of career counsellors, it is said that
choosing digital marketing as your career path shall help you in becoming a highly paid and very
successful professional in the same. With the assistance of such a massive scope of digital
marketing in 2025, you would never have to doubt its importance and the benefits that it is
accompanied by.
To better understand the scope of Digital Marketing in coming years we must understand the
advantages of it and how it can sustain over the period of time until we get a new generation of
communication.https://www.smartinsights.com/digital-marketing-strategy/digital-marketing-trends-2025/
Importance of Digital Marketing in Companies/Businesses
What makes digital marketing such an exciting area to work? It is the lightning pace at which it is
changing. New technologies, applications, and advanced devices can change the way we market to
consumers. Hence making our learning very diverse and open-ended.
● Mobile is a 24/7 marketing tool.
● Social media is an ever-growing marketing platform.
● Companies are keen on data collection.
● You can bring new ideas to the table.
Benefits of Digital Marketing
Digital marketing is more efficient.
● A powerful and appealing form of marketing.
● Digital marketing easily increases conversion rates.
● It generates much better revenue.
● Digital marketing caters to mobile customers, increasing the reach.
● It increases interaction with the targeted audiences.
● This also helps increase and build your brand reputation.
Smart Phones:
Most of the global users today use smartphones for communication. According to a recent report
4.76 billion smartphone users globally, which will increase to 5.16 billion by 2020. Today’s majority of
mobile phones are smartphones with internet access, which allows the customers to connect with
businesses anytime & anywhere without any hassle.
Targeting the Perfect Audience:
If we talk of traditional marketing strategies, it is very difficult and tricky to advertise your product to
the target audience with specific demographics & details. Most of the marketing strategies were
aimed at mass level marketing of the product. Today with the help of digital marketing we have so
many customised & personalised methods to exclusively target the audience .
Example: Today one can reach an audience by filtering the Location, age, gender, education,
interests, personal information etc. In fact, we have many advanced strategic approaches to target a
very specific audience.
Low Cost and High ROI:
Most of the small and medium scale companies depend mostly on digital marketing strategies due to
its low cost and high return on the investment they make
Various Reasons for Growth in Internet Users in India:
● As digital transformation will take place the numbers will get doubled by 2022 and it is
estimated to reach 829 million.
● This number is increasing at a phenomenal rate as there is about 38% of penetration in India
only.
Factors of Influence in Digital Marketing Scope
● The main factor is a shift from man-made to autDigital medium benefits of precise/customized targeting.
● The rising mobile phone penetration is expected to grow up by 800 million over the next
half-decade.
● The fast pace development in robotics and artificial intelligence.
● And there are many other factors responsible as well.
Indian Government’s Digital India Initiative
Digital India
Digital Marketing took India by the storm when over 8 lac job opportunities were created in the 2017
first quarter only. PM Modi’s Digital India Campaign only ignited the spark. The Government is trying
to transform the entire ecosystem of public services through the use of IT. https://www.forbes.com/councils/forbesbusinesscouncil/2024/11/13/digital-marketing-trends-for-2025-and-beyond/The Government of India
has launched the Digital India Program with the vision to transform India into a digitally empowered
economy. So the government is also aware about the Future of Digital Marketing in India.
Now, the opportunities are not limited to metro cities but are growing in small towns also. The
government has also come up with various applications for Employment programs. Everything is
going digital these days if we talk about Digital Marketing Growth in India. Then you are in the right
place. Stop debating over the choices. And get to know what benefits it holds.
Government’s Digital India Campaign
There is a considerable rise in government’s e-marketplace also. All the registrations have gone up
with minor fluctuations. The fluctuations happen at every place. People in India are getting used to
technology at a slow pace. And it is going to take some time to get used to it. All of this means that if
the government is also giving a helping hand. Then why to avoid it. The government is coming up
with many projects under the Digital India Initiative for the youths of the country.
Global Reach
Currently, it is being said that “Being Digital is Being Global”, and this is the reality. https://wrd.agency/resources/blog/blogs-for-digital-marketing/There are digital
platforms like Facebook, Twitter, Instagramit can be said that, there’s a lot happening in India’s Digital Marketing Space now as compared to
last decade. Many people are talking about it and searching for it as well and are working it out., LinkedIn etc. where you can reach the audience of any
corner of the world. The reach of these social media platforms is very huge. You can connect
wirelessly with almost everyone now.
In India, there are many people who are doing business and their main target audience is the USA
only. So anything is possible with social media in today’s world. Many U.S companies also prefer
Indian Digital Marketing Agencies to plan out their Social Media Campaigns. Putting it in other words
Affordability :
On comparing digital mode of marketing with other marketing platforms, digital marketing is one of
the most affordable media right now to promote the products. The days are gone when one had to
spend thousands and lakhs to get the ad printed in the newspaper. Now with digital media, it has
become very easy to promote your product. If you own a construction company, you can easily
promote your new project on social media platforms by reaching thousands of people in a single
click
Digital vs Traditional Marketing
Many big industries and new start-ups, all are largely investing in digital marketing activities. They
are looking for professionals who can implement digital marketing strategies that suit their needs.
Income in Digital Marketing
The Growth of Digital Marketing Industry in India is hot with rising opportunities right now. As every
company and individual wants to leave a digital impact for more scope. The main player of your
salary is the skills you have, and the mastery you have attained over them. And how quickly you
grow and make the company grow as well with you. The best thing about the digital marketing
function is that you do not need to be working in the office. Sitting at home, or at a convenient
location, you can earn the same amount.
Salary in Digital Marketing
The average salary for a Digital Marketing Manager in India is Rupees 8,09,000. This is for a
candidate with a 4 – 8 years range of experience. Some other factors like Industry, Qualification, and
City of residence play an important part in deciding the salary
The Emerging Digital Marketing Institutes
The abilities of a digital marketer and his abilities would always go hand in hand. We
can say that digital marketing is in safe hands if an expert is taking care of its
functioning. As the popularity of digital marketing is increasing, its demands are also
enhancing drastically. This has led to a positive outlook on the scope of Digital
Marketing in 2025Those who want to maintain their careers in this field would start relying on digital
marketing institutes. Such educational institutes would just diversify the scope of Digital
Marketing and with the qualification, they’ll gain new job experience in Digital Marketing
Course. The well-trained people in this field have higher chances of attaining a
competitive edge in digital marketing than others who aren’t.
What is the scope of digital marketing for Professionals in India?
As we know that the digital marketing industry is growing rapidly, which brings more opportunities to
professionals in this industry. Following are various opportunities available for professionals.
Getting a Job in Industry:
The best and simple way to start your career in digital marketing is to find a job for yourself. In digital
marketing, there are many different specialisations so you will have different options to start your
career.
Junior & Mid Level Career Options
● Digital marketing interns
● Digital marketing executives
● SEO Executives
● Link Building specialists
● Social media specialists
● Google Ads specialists
● Email marketing specialists
● Web Analysts
● Online reputation executives
● Content marketing executives
Higher Level Digital Marketing Job Titles
● Digital marketing strategists
● Digital marketing managers
● Social media managers
● Digital Marketing Heads
● Paid Advertising managers
● Digital Branding Heads
Apart from the above list, there are more specialised job roles to choose from in digital marketing.
Different Types of Digital Marketing:
Search Engine Optimization (SEO)
Basically SEO is the process of growing your online visibility. Specially in non-paid or
organic search engine results(SERP). In this form of digital marketing search engine
shows results page which appear to users after they search for a given set of keywords.
It happens while looking in search engines like Google or Bing. Each user receives an
individualized results page based on keywords.
Search Engine Marketing (SEM)
SEM covers the ground which SEO ignores. Basically it is paid traffic from search
engines. With SEM one can purchase advertising space that appears on a user’s SERP.
Significantly used paid search platform is Google Ad-words. Next, is Bing Ads.
Social Media Marketing
Everything which is done to increase traffic or business on social media channels is
social media marketing. It includes Facebook, Twitter, Snap-chat, and LinkedIn
Content Marketing
Content marketing is the process of delivering a quality piece of content to your users.
This content can live anywhere online, it can be Tweets, a YouTube video, and blogs on
the websites comprise content marketing
Affiliate Marketing
It refers to the practice of paying for the conversions. Apparently it’s very much like
hiring a salesperson for your product. That affiliate person earns a commission for each
sale. You determine a particular rate for affiliate marketing. You only pay for the
conversions.
Influencer Marketing
This one is the newest among all the other types of digital marketing. Influencer
marketing uses professionals with an enormous online reach. They are considered as
experts in the field. Hence they easily drive traffic and sales for you.
Email Marketing
Email marketing allows updating email subscribers on a regular basis about the
company’s product. This fosters a relationship unlike any of the other types of digital
marketing tools.
Mobile Phone Advertising
This type of digital advertising can be done on any smartphone easily. With this
customers are updated about offers and schemes by sending SMS.
Viral Marketing
It is a post of some sort that is trendy, funny, or strange enough to garner a large
amount of shares online. Viral marketing causes an enormous hike in website traffic
over a short period of time.
Scope of Digital Marketing in Online Businesses:
- Become a Professional Blogger:
Many digital marketing professionals in this industry choose full time blogging as their career choice.
With all the dedication and hard work, many professionals are not successful bloggers in their
chosen category. Bloggers can generate their income by advertising & affiliate marketing strategies. - Earn with Affiliate Marketing & AdSense:
One can start a blog/website/app in a specific niche of any interest and initially work hard to build
traffic & viewers. After generating good traffic, one can make a good and regular income by applying
AdSense & affiliate marketing techniques. - Start Freelancing Services:
Freelancing is the concept of offering your services to the clients on a part-time basis from your
home (work from home). By just sitting at your home you can build your clients globally. All thanks to
the online platforms like fiverr.com, freelancer.com etc. where you can start offering your freelancing
services. - Start your own agency:
If you have enough experience in managing a business & have resources, contacts. You can then
start your own full-time digital marketing agency. When you will have your own agency, then you will
be able to build marketing strategies for clients and implement them with digital marketing. - Become a YouTuber:
You can also choose to become a full-time YouTuber in a selected niche. You need to focus on the
quality of content and on building your audience base on YouTube. Once you start getting good
amount subscribers and views, you can make money with YouTube monetisation. - Start your Drop shipping business:
Drop shipping is a business model where you can sell products online to the customers without
owning the inventory physically. Generally in this kind of business you have to develop an
e-commerce website and select your products based on your research. Then you can connect your
store with manufacturer and online retailers. All the product prices are marked up and when you sell
a product, the manufacturer will directly send the product to the customer and you will make a profit.
Conclusion
As the giants are using blogs, Influencer campaigns, SEO and other digital marketing tools. The
game of marketing has significantly changed. And they are changing at a disorderly pace. Today, it
matters a lot how people look at a brand value more than how they look at the product. People’s
focus is fluctuating on this dynamic and fast world. So Digital Marketing is likely to get challenging
and bigger. If you are looking for a Lucrative Career Opportunity in India 2020. Digital Marketing is
the best option to go for.