There are many digital marketing tools available out there in the
market but not every tool is perfect for your work. As the digital
marketing trends are changing constantly and 2020 is no exception.
Everyday new marketing channels appear, this forces the digital
marketers to think about which one will be useful for them and which
one is not. There are some tools in the market which are foundational,
few things like email marketing, web forms, analytics and a CRM. On
the other hand, there are some tools which are more specialized
including the keyword rank trackers or design tools.
You have to choose one wisely so that it can help you grow your
business as wrong one can be a problem. Figuring out by researching
and experimenting with so many tools can really be a very
time-consuming task which will cause your efficiency.
Keeping every comfort in mind, we have brought the list of best
digital marketing tools available in 2020 to grow their digital reach
and business at the same time.

Google Analytics:

As analysis of the tasks is a very essential part of your business
to grow. Keeping insights of your reach, impression and growth
is must to imply more efficient and impactful strategy for your
digital marketing. For solving this purpose Google has made a
real useful tool known as google Analytics. It has become a must
have tool for every digital marketer working in 2020. This one is
the most popular tool for every digital marketer and every digital
marketer must be aware of this tool. This tool helps you inreading all the activities that took place on your website like
information about the visitors to your site, where they come from,
how they interacted with your site etc. . Additionally, it also helps
the user to find out which marketing technique on their site is
more effective in terms of potential customers, conversion,
downloads and sales. Google is providing a free course which
gives more information about Google Analytics in the Google
Analytics Academy

SEMRUSH

Search Engine Optimisation is another very important aspect of
the digital work which can benefit your business if done perfectly.
SEMRush is an all in one best SEO tool which offers a complete
SEO solution to your work. The tool provides users a detailed list
of keywords and also displays information regarding the volume
of search, trends, level of competition and many other things
also. It suggests you a list of keywords for a predefined part that
you can take under consideration while optimizing the content in
the social networks, articles, websites, and also for the
pay-per-click advertising (PPC). It has a bonus feature which is
also very useful to reveal new competitors, analyze competitor’s
keywords, ads and also analyze the backlinks.

Canva:

Visual marketing has become a very essential part of digital
marketing in the past few years. It is playing a major role in the
strategy of digital marketers to attract more visitors on the
website. There are various studies which have shown that
consumers retain about 75 percent of what they see and 25
percent of what they read. Thus, visual touch on your website
becomes very important to grow the business. This is the gap
which Canva fills up because of its versatility in providing pretty
much everything which a user wants. It is a great tool to develop
professional looking images. It helps users in creating high
definition images using all its tools and filters which are
customizable. Users can manipulate texts, stock photos for the
website as well as for the profiles on social networks. This app is
the best alternative to Photoshop or InDesign and is much more
convenient in application compared to them

DataBoX

DataBox is one for all to learn about the marketing performance
of your business on one platform. The tool is innovative in its
application and collects all the data from users’ sites in one
place, making it very convenient for users to track the
performance of the website from one source in real time. This
tool eases out your work as you no longer need to visit different
tools for analyzing your performance. It helps you in saving your
precious time which you can utilize on understanding the
performance rather than spending it on checking data and
creating reports of it. Users don’t even need to have coding skills
to create customized databox toolbars to get all the important
KPIs and other metrics in a variety of other ways. This tool will
help you in checking useful metrics like site visit

HubSpot

Sales and services play a major role in growth of your business
and HubSpot is specially designed to bridge that gap. HubSpot is
a marvelous marketing platform which provides many benefits to
the novice marketers. As a digital marketer, one should use
email marketing, social networks, blogging and creating landing
pages with the help of HubSpot. HubSpot CRM can help users in
organizing, tracking and building better customer relationships.
Users can see the important key performance indicators (KPIs)